Easy360, a leader in providing holistic, AI-powered solutions for B2B industrial clients, recognized a critical gap in its offering: the need for a deeply integrated, long-cycle sales management tool. Procedo stepped in as the agile, low-bureaucracy technology partner, leveraging its proprietary development foundation to deliver a customized, white-label Customer Relationship Management (CRM) platform, achieving dramatic time and cost savings.
Easy360’s core platform excelled at connecting disparate industrial areas to achieve synergy, offering sophisticated tools for data flow and AI-driven demand forecasting. However, to transform their comprehensive market and demand data into realized revenue, they needed an equally powerful and integrated solution for strategic relationship management.
The challenge was twofold:
Easy360 required a partner who could provide the “Perfect Fit” of a custom solution with the “Cost and Speed” of a proven framework.
Easy360 provides a complete B2B industrial solution with the primary objective of connecting business areas to achieve synergy and efficient data flow. Their platform utilizes artificial intelligence and mentorship to oversee the entire industrial cycle, from customer prospecting to final product delivery, providing vital data for demand prediction and strategic decision-making.
The platform is designed to provide clients with a holistic view of their operations, reduce inventory, and enhance visibility over the customer journey. Given the complexity of their offering—which includes integrated modules for Market Mapping and Demand Forecasting—the relationship management tool needed to handle the rigorous, data-intensive, and long-cycle sales environment typical of industrial B2B transactions.
Procedo addressed the challenge by deploying its Custom CRM offering, which is built on a robust, proprietary foundation. This approach allowed Procedo to bypass the risk and timeline associated with ground-up development , while still delivering a solution tailored precisely to Easy360’s needs.
The solution focused on Gestão de Relacionamento Estratégica (Strategic Relationship Management) , empowering Easy360’s end-users to:
Crucially, the solution was delivered as a white-label product, with the entire visual identity adapted to align with Easy360’s brand, ensuring it felt entirely integrated into their existing platform.
The success of the implementation hinged not just on the CRM’s functionality, but on the technical execution of its integration. Procedo’s team worked directly with Easy360’s professionals, eliminating intermediaries and ensuring precision.
Key features and technical decisions included:
By utilizing Procedo’s robust foundation and agile development methodology, Easy360 rapidly incorporated a mission-critical tool into its offering, solidifying its market position and delivering immediate value to its users.
The partnership yielded transformative results:
Procedo’s ability to turn an idea into a custom, scalable web solution—fast, cost-effectively, and with close collaboration —enabled Easy360 to immediately achieve its strategic goal and enhance its platform for continued success.
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