No More Leashes: Fosferpet Unlocks Sales Growth with a Tailor-Made CRM
The challenge
Before partnering with Procedo, Fosferpet, a leading pet food industry company with 160 professionals, faced a critical commercial challenge: operational decentralization and reliance on a legacy commercial system. This solution was unable to evolve at the pace of the company’s growth and, more critically, had poor integration with Fosferpet’s existing ERP.
This communication failure resulted in a fragmented commercial workflow, leading to operational friction and the need for manual work for data verification and correction. This consumed valuable time and increased the risk of input errors. Fosferpet urgently needed a solution that would centralize its entire commercial operation, ensuring precision and scalability.
About the Company
Founded in 2012 in Presidente Prudente, São Paulo, Fosferpet has solidified its position in the market by prioritizing ethics, commitment, and a constant focus on results. With a mission to offer complete and balanced pet food, Fosferpet stands out as a benchmark for quality. With a team of 160 professionals, the company is a mid-sized business with specific automation needs that off-the-shelf solutions don’t truly fit, and it needs agile, low-bureaucracy partners to support its continuous growth.
The Solution
Procedo was selected as the partner to implement a Custom CRM developed specifically for Fosferpet’s complex business model, utilizing Procedo’s proprietary, battle-tested foundation to accelerate development and ensure consistency.
The project evolved over eight years, starting with the immediate need for a web portal for sales order placement. Procedo delivered a web solution and an Android application so sales representatives could interact with the system even while off-line. The current solution (Procedo) centralizes and manages the entire commercial process, covering everything from credit evaluation and financial approval of clients to commercial approval of orders based on stipulated rules, including the management of export orders. The result is a solution that feels “truly yours,” built precisely for Fosferpet’s unique workflows and processes.
Benefits & Results
Implementing Procedo transformed Fosferpet’s commercial process into a centralized, high-efficiency operation, demonstrating the value of a solution built for the “perfect fit”.
Procedo’s sales system has been vital to our operations since 2018, helping us manage orders, approvals, and credit checks with speed and reliability. A trusted solution, backed by a responsive, committed team.
