AI-Powered Behavioral Analysis for Hospital Optimization

Customer since 2025
Service MVP Solution
Industry Technology
Region Brazil

About the Project

Observa is a technology startup that developed a solution for monitoring and tracking people in hospital environments. The platform aims to provide managers with data on the occupation of spaces by patients and professionals, allowing for the optimization of environments and increased revenue. The project was structured using Amazon AWS and Cloudflare services, with a multi-client architecture to optimize costs and maintenance.

The Solution

The Observa solution is based on the identification of people through tags (labels or badges) that are captured by fixed antennas installed in the hospital. The movement information is sent via JSON to the solution’s API. 

The project began with a focus on the MVP (Minimum Viable Product) and, after delivery, improvements were requested by the client. The implementation at the pilot client took place in August 2025, with a very positive reception. 

Observa Intelligence

The platform features “Observa Intelligence,” a chatbot named Vera (Strategic Vision for Activity Recognition). Using the OpenAI API, Vera allows users to ask questions in natural language and obtain analysis of movement and behavior data. Vera translates complex information into simple answers, assisting in decision-making and a deep understanding of observed patterns.

Conclusion

The partnership with Observa and the delivery of the MVP solution allowed the company to quickly validate its value proposition and get positive feedback from the pilot client. The platform has proven effective in generating indicators and metrics that empower managers to make more strategic decisions, optimizing the use of hospital environments and, consequently, increasing revenue. The next steps include developing new features and consolidating the solution’s intelligence to deliver even greater value to clients

Procedo helped us build a whitelabel platform with AI-powered behavior analysis for hospitals. It turns camera and sensor data into predictive insights, enabling better decisions, cost reduction, and smarter space use.

Rodrigo Trentin
CEO @ Observa
Author Image

Tech stack used

aws
Aws

Cloud Hosting

docker
Docker

Smart Deployment

bootstrap
Bootstrap

Responsive design

javascript
Javascript

Frontend

laravel
Laravel

Business Backend

mysql
Mysql

Data Storage

open ai
Open AI

AI Integration

sass
Sass

Flexible Styling

rest api
Rest API

Integration

Free
30-Minute
Consultation

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