Driving Growth in the Forage Seed Industry with Procedo
The Challenge
In 2016, Soesp faced a growing need to professionalize and streamline its sales operations. At that time, the company relied on a simple in-house tool to handle sales order entry. While functional at a basic level, this solution demanded constant intervention from the IT team to manually edit data. It lacked structured workflows, provided little visibility across processes, and limited the scalability required for a company of Soesp’s size and ambition.
About the Company
Founded in 1985, Soesp has grown to become one of the largest players in Brazil’s agricultural sector. Its founder, Itamar Alves de Oliveira, recognized early on the potential of tropical forage seeds to transform pasture management and deliver reliable, high-quality products to rural producers. Since then, Soesp has maintained its commitment to innovation, offering modern and effective pasture seed solutions to farmers in Brazil and beyond.
The Solution
In 2016, Soesp partnered with Procedo to implement a customized CRM solution. The goal was not only to replace the legacy in-house system but also to establish a flexible platform that could evolve over time. The Procedo system was designed and continuously adapted to align with Soesp’s specific business processes and operational needs.
Today, the CRM covers the company’s entire commercial workflow, including:
This transformation enabled Soesp to manage its sales operations end to end, all within a single, centralized platform.
Benefits Achieved
With Procedo, Soesp has gained:
We’ve relied on Procedo for over 10 years. Their systems streamlined our operations, and their support is consistently fast and effective. A trusted, results-driven partnership.
